CyberMedia acquires stake in Computer Shopper

CyberMedia (India) Ltd recently announced purchase of 20%
stake in Sx2 Media Labs LLC, a new company for­med by David Sills and
Stoneybrook Capital. Sx2 Media Labs had recently taken over Computer Shopper
magazine, a 26 year old print publication that serves as a monthly guide to new
technology and shopping guide for more than 300 products per issue on
information technology and related items. Earlier in February 2006, New York
based Sx2 Media Labs acquired part of CNET's publishing business portfolio
comprising of Computer Shopper, CNET Digital Living, College Buying Guide,
Computershopper.com and custom publishing that together generated revenues in
excess of US $19 million during the fiscal year ended Dec 2004.

The Computer Shopper Magazine, with a circulation in excess
of 450,000, enjoys a strong competitive positioning amongst the top three B2C
computer magazines. Computer Shopper has been ranked number one in the
“Considerable Advertising Interest” study by MRI Fall, 2005.

PRADEEP GUPTA: Sx2 Media Labs had recently taken over Computer Shopper magazine, which serves as a monthly guide to new technology

Talking about the expansion, Pradeep Gupta, Chair-man and
MD of CyberMedia said “CyberMedia's strategic investment in Sx2 Media Labs
is aimed at leveraging its 23 year IT and telecom publishing experience to
partner with Sx2 Media Labs in growing Computer Shopper and its allied brands,
College Buying Guide, CNET Digital Living and Computershopper.com, over all
types of media delivery vehicles. We are excited to be part of Sx2 Media Labs
journey into the future with the brand history loaded, Computer Shopper
Magazine.”

“We're excited about partnering with CyberMedia, South
Asia's leading specialty media house, in our venture to take Computer Shopper
to the next level,” said Barry Schwimmer, Chairman of SX2 Media Labs. “The
Sx2 Media Labs and CyberMedia partnership will create value in infusing new
life-force to Computer Shopper, a magazine that has impressed the market with
its enduring popularity with its readers, thanks to the efforts of its top-notch
editorial staff.”

DQC News Bureau