CyberMedia India Ltd and CMP Media announced a joint venture to build a
global media portfolio focused on worldwide services. CMP is a leading
integrated media company serving the technology, healthcare and entertainment
markets with 2004 revenues of $350 million. CyberMedia is South Asia's first
and largest specialty media house.
The JV, CMP-CyberMedia LLC, combines the strength of these media leaders to
better inform industry executives how to evaluate and secure services for their
businesses. It will also provide marketers with access to the right decision
makers for their messages by developing a comprehensive brand portfolio that
will include print, online and events.
Pradeep Gupta, CMD of CyberMedia said, "This will be the first global
product from an Indian media house addressing global readers. This move is part
of CyberMedia's plans of expanding globally. We recognize the tremendous
growth that has taken place in the Indian ITES-BPO industry."
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"This industry will continue to grow substantially over the next decade.
We therefore chose to combine our BPO portfolio with CMP's Managing Offshore
to broaden our reach into this new and expanding market," he added.
Hoshie Ghaswalla, President (publishing), CyberMedia, will serve as the MD of
the JV. He said, "Both companies share a deep understanding of the IT
industry, and bring solid customer relationships and comprehensive databases to
the joint venture. We will provide customers with the right products to address
their outsourcing information needs."
Rusty Weston, founder of CMP Media's Managing Offshore, the first online
newsletter focused on global sourcing issues, will serve as editor-in-chief. An
industry expert, Weston has traveled throughout India and most recently,
presented BPO Satisfaction research findings at the Nasscom ITES-BPO Conference
in Bangalore.
Pradeep Gupta, CMD of CyberMedia said, "This will be the first global
product from an Indian media house addressing global readers. This move is part
of CyberMedia's plans of expanding globally. We recognize the tremendous
growth that has taken place in the Indian ITES-BPO industry."
"This industry will continue to grow substantially over the next decade.
We therefore chose to combine our BPO portfolio with CMP's Managing Offshore
to broaden our reach into this new and expanding market," he added.
Hoshie Ghaswalla, President (Publishing), CyberMedia, will serve as the MD of
the JV. He said, "Both companies share a deep understanding of the IT
industry, and bring solid customer relationships and comprehensive databases to
the joint venture. We will provide customers with the right products to address
their outsourcing information needs."
Rusty Weston, founder of CMP Media's Managing Offshore, the first online
newsletter focused on global sourcing issues, will serve as editor-in-chief. An
industry expert, Weston has traveled throughout India and most recently,
presented BPO Satisfaction research findings at the Nasscom ITES-BPO Conference
in Bangalore.
CYBERMEDIA NEWS
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