Cyberstar to appoint RDs to promote Lexmark

Cyberstar Infocom will be appointing exclusive regional distributors (RDs) for the promotion of the Lexmark product line. They plan to soon implement this strategy across India. As a national distributor of Lexmark, Cyberstar Infocom is in charge of pan-India sales of its products.

The idea behind such appointments is to leverage on the market expertise of particular region. Said Raj Rathi, MD, Cyberstar Infocom, “As we position ourselves to meet exciting growth opportunities, these moves are designed to further promote the benefits of Lexmark products to customers.”

The strategy aims to establish the brand Lexmark and gain market shares. “The idea is to establish the Lexmark brand and gain marketshare. “With the appointment of multiple regional distributors, the customer reach will be ensured”, Rathi further added.