D-Link 'Empower Partner Programme' in 15 cities

Mumbai

March 12th, 2008

D-Link India recently organized System Integrator (SI) meets in over 15
cities across the country for launch of its 'Empower Partner Programme.' The
programme revolves around exclusive benefits such as product previews, joint
marketing funds, product training, rebates, lead generation systems and
marketing support among others and is targeted at D-Link's current as well as
new and emerging SIs/ partners to help them get ready access to the fast growing
SMB and SME markets.

Kandarp Jhala, AVP - Channel, D-Link India said, "The 'Empower Partner
Programme' has helped us forge closer ties with our partners and upgrade their
skill sets to help them move up the value chain. The programme also combines a
reward and incentive programme, which will periodically be rolled out across
India. This is the industry's first such programme to exclusively target the SI/
partner network".

The programme was organized at Ahmedabad, Bangalore, Bhubneshwar, Chandigarh,
Chennai, Cochin, Colombo, Dhaka, Hyderabad, Jaipur, Kolkata, Lucknow, Mumbai,
New Delhi and Pune.

Some benefits that D-Link's empower partners would enjoy include authorized
D-Link partner status, regular trainings and workshops with certifications,
product launch kits, rebate programs and incentive schemes, demo NFR products,
joint promotion opportunities with D-Link, staff incentive programs, lead
referrals from D-Link, joint marketing funds, assigned D-Link account manager
and invitation to 'Empower Partner Forums'.