D-Link unveils its 'Empower' partner program

Mumbai

September 17th, 2007

Reinforcing its focus on the SI/ partner community, D-Link India has unveiled
the 'Empower Partner Program'. Aimed at the growing D-Link partner network, this
program revolves around benefits such as product previews, joint marketing
funds, product training, rebates, lead generation systems and marketing support
among others. It is targeted at D-Link's current as well as new and emerging SIs/
partners and helps them get ready access to cater to the fast growing SMB and
SME markets in India. The 'Empower Partner Programme' also combines a reward and
incentive programme which will periodically be rolled out across India.

Tushar Sighat, VP - Channel Business D-Link India Ltd said, "The Empower
Partner Program is intended at forging closer ties with our partners and also
upgrading their skill sets to enable them to move up the value chain. This
exercise will mutually helping us leverage maximum advantage of existing high
growth market opportunities. D-Link's recognized partners stand to gain through
greater marketing and technical support along with other benefits."

Some benefits that D-Link's Empower partners would enjoy include authorized
D-Link partner Status; regular trainings and workshops with certifications;
product launch kits; rebate programs and incentive schemes; Demo NFR products;
joint promotion opportunities with D-Link; staff incentive programs; lead
referrals from D-Link; joint marketing funds; assigned D-Link account manager
and an invitation to Empower Partner forums

The program is also being supported by a nationwide media campaign aimed at
targeting SIs/ partners across India. The 'Empower Partner Programme' will be
D-Link's latest foray into the fast growing SI/ partner community in India. The
programme has been designed to attract partners servicing the SMB and Enterprise
space.