Dell Bags #1 Slot In The Notebook Category: IDC

According to IDC, the overall PC market sales (shipments) touched 19.7 lakh
units during the Oct-Dec quarter of 2009, recording a 25.7 percent YoY growth
over the same quarter in 2008. Desktop PC sales accounted for about two-thirds
of total PC sales at 12.7 lakh units, representing a 14.6 percent increase YoY.

However, on a QoQ basis (over July-September 2009) there was a 12.8 per cent
decline in shipments due to the seasonality factor. While notebook PC sales grew
at 52.8 percent YoY clocking 6.9 lakh units in October-December 2009, the
desktop PCs recorded sales of 12.91 lakh units, representing a YoY growth of
14.6 percent. Total PC shipments have grown in the last four consecutive
quarters of 2009 after dropping sharply from a peak of 22.6 lakh units in
July-September 2008 to 15.6 lakh units in October-December 2008. Notably, home
PC shipments (both desktops and notebooks) climbed 38 percent in
October-December 2009.

Kapil Dev Singh, Country Manager, IDC, India said, "With multiple factors
like economic revival, technological developments, increasing relevance for the
users and right price points, we are at the beginning of yet another growth
curve in the domestic PC market. The PC market growth will be led by growing
preference for notebook PCs."

In the overall PC (notebooks and desktops combined) market, HP retained the
top spot with a marketshare of 16.2 percent in terms of unit shipments, while
Dell and Acer closed in with 13.6 percent and 10.4 percent, respectively. HP
also retained its top position with a marketshare of 11.6 percent in terms of
desktop PC shipments, followed by HCL and Acer in second and third spots,
respectively during Q4 CY09.

However, it was in the notebook PC shipments that the market witnessed a
shake-up, as Dell captured the top spot with a marketshare of 26.3 percent for
the first time in Q4 CY09. "Dell's ascent in the India notebook PC market in Q4
CY09 can be attributed to their consistent marketing efforts over the previous
quarters. Availability of a wide product portfolio with appealing aesthetics and
branding helped Dell connect with 'Gen X' buyers-students as well as young
executives," stated Sumanta Mukherjee, Lead PC Analyst, IDC India.

DQC News Bureau