Dell signs up Compuage to reach LFRs

Mumbai: In their bid to cater to the Large Format Retail (LFR) segment, Dell India has entered into a pan-India distribution tie-up with Mumbai-based Compuage Infocom. The tie up that came into existence last week will see Compuage sell the entire Dell range of PCs to LFRs.

Compuage is currently working with major LFRs like Croma, Reliance, Staples, Vijay Sales, Next, Metro, etc and will soon be tying up with others in the industry. Talking about the same, Atul Mehta, MD, Compuage Infocom, stated, “The retail industry in India has been growing at a rapid pace and will continue to do so in times to come. As, the retail sector grows, it requires a sound, stable, reliable and  cost effective IT backbone, which is now going to be provided by Dell through Compuage's pan India distribution network.”

Mehta further added that with the roadmap in place, Compuage will make every effort to enhance Dell's presence in the LFR segment. Though the distributor has got its retail marketing and distribution plans in place, it would disclose this only at a later date.