6.HCL Infosystems:From Strength To Strength
The clear focus for HCL Infosystems during 2006-07 was to enhance value
for its thousands of channel partners by adding new products and services,
strengthen support infrastructure, and increase reach
For office automation products, HCL grew the channel for imaging products
from 110 channel partners to over 225, all over the country. HCL has now an
extensive distribution network across the country in more than 4,000 towns and
with more than 50,000 dealers to become the preferred choice for distributing
digital lifestyle products like mobile phones, iPods, and digital cameras.
Going a little beyond traditional IT and communications, HCL announced new
products and solutions that included digital signage solutions and low-cost
satellite. Besides this, the company expanded its portfolio with Toshiba L30
Portege R500 ultra-portable notebooks, Toshiba Stylish Satellite M200 series
notebooks, new models of Apple iPods, Plantronics PC headsets, Altec Lansing MP3
speakers, Kingston (for flash memory cards) and new digital cameras from Kodak
and Casio.
To make fast growing products like notebooks more accessible and affordable,
HCL took Toshiba budget notebooks at sub-Rs 30,000 price-point. Therefore the
channel reach for these was significantly expanded. The company also leveraged
here the rate contracts like DGS&D registration, where Toshiba is a more
established name, and exploited its strong sales channel support.
Last year, HCL won an award from Toshiba for Best Sales and Service in Asia
for its digital MFPs. Again, from Toshiba, it won the 'Toshiba Color Copier
Champion Award 2007' for improving overall customer approach and better
technical capability. HCL also got the 'Excellence Award for Distribution' from
Nokia, and the 'Best Partner Award' from Apple for iPods distribution.
| Profile CEO: Ajai Chowdhry Start-up year: 1976 Collaborations: Intel, AMD, Toshiba, Sun, HP, Lexmark, Apple, D-Link, Citrix, Samsung, EMC, 3Com, Western Digital, Maxtor, Kingston, Casio, Kodak, Plantronics, Altec Lansing, Kingston Address: E-4, Sector XI, Noida, Uttar Pradesh Tel: 0120-2555219, 2526518 Website: www.hclinfosystems.in
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HIGHLIGHTS
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SILVER CLUB RANK (2005-06): 4 | ||
7.Neoteric Infomatique :Donning The Enterprise Garb
Neoteric Infomatique signed up with HP, which gave life to its aspirations
of becoming a value-added disti offering enterprise-level solutions
Mumbai-based Neoteric Infomatique has been trying very hard to move away from
its image as a distributor for components. Last fiscal, it got a big break when
it signed up with HP for the distribution of PCs, servers, notebooks, and backup
storage like tape drives and libraries. The next step-up was a tie-up with Wipro
to facilitate distribution of notebooks, desktops and servers.
The flurry of tie-ups continued with the alliance with Brother International
for distribution of its inkjet and laser MFPs. Brother, which was earlier
distributing through the office automation and SI channel, tied-up with Neoteric
to cater to the consumer market. Neoteric also signed up Lenovo for distribution
in Gujarat. It also began shipping Wipro PCs and servers to the consumer and
commercial channel.
Last fiscal, Neoteric took this basket of offerings and finally made headway
into the solution provider and system integrator segment. It is now seeking more
vendors to sign- up with which will provide it with all blocks of enterprise
solutions-networking, servers, online storage, security and software. This is
why the company was recently signed up as the national distributor of Avocent,
which is a large vendor of KVM switches worldwide.
The company also created a division to work with large-format retailers and
has signed up with nearly 25 LFRs, directly or as a fulfillment partner for its
vendors.
With acquisitions and participation in stake-holdings of other national
distributors, speculation has been on about Neoteric seeking a strategic partner
as well. The distribution house would like to have a partner that would help it
take its business overseas, but nothing was finalized last fiscal.
| Profile CEO: Paras Shah Start-up year: 1997 Collaborations: AMD, Apple, Asus, Belkin, BenQ, Brother, Hitachi, HP, Iomega, Kodak, LaCie, Lenovo, Lexar, Logitech, Matrox, Maxtor, Samsung, Umax, Wacom, Wipro Address: #25, Chintamani Plaza, Off Andheri-Kurla Road, Chakala, Andheri (E), Mumbai - 400099 Tel: 022-39828600 Website: www.neoteric.co.in
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HIGHLIGHTS
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SILVER CLUB RANK (2005-06): 6 | ||
8.Rashi Peripherals:Building On Events
After a successful debut of its annual channel outreach program, the CBF
was conducted in 39 cities last year, Rashi Peripherals is now all set to
address partner grievance about vendor support
Rashi Peripherals had a very busy year. It moved its corporate headquarters
to a new place and then followed this with an implementation of SAP. It also
conducted the Channel Business Forum (CBF), an annual channel outreach program
in 39 cities last year. The event consisted of a live simulation of home, office
and gaming zones with the latest products on display. It also added 12 more
branches in D- and E-class cities.
The company thus managed to grow its agency turnover by 20 percent to touch
Rs 480 crore in 2006-07. It also got several accolades from its vendors. Some of
them were the 'Sultan of the year' award from HP for PSG products, the 'Best
Performing Distributor in South Asia' and 'Key Distributor in India' from
Logitech, as well as acknowledgement as best distributor for base business for
laptop in H1 by HP again.
One key movement within the company's managerial echelons was the ouster of
Rajesh Goenka. He was the divisional head for Rashi, had been with the company
for over five years, and was the front face to the channel.
In the tie-ups spectrum, Rashi tied up with American Power Corporation,
Jetway and SanDisk in 2006-07.
It recently tied up with HP ProCurve for its complete portfolio for LAN, WAN,
and WLAN segments. Another vendor alliance was with Leadtek Research, an
exclusive workstation partner of Nvidia in Asia (except Japan), to expand its
Quadro market and provide service to customers in India. Rashi is already a
partner for Nvidia in the region. AMD has also appointed Rashi Peripherals as
the authorized distributor for its entire range of CPUs across India.
| Profile CEO: Suresh Pansari Start-up year: 1989 Employees: 450 Collaborations: AMD, Altec Lansing, APC, Asus, Compex, HP, Leadtek, Lenovo, Logitech, HP Procurve, Prolink, Netgear, Sandisk, Senao, Sony, XFX Address: 102, Dhantak Plaza, Makwana Road, Marol, Andheri East, Mumbai - 400059 Tel: 022-67090909, Website: www.rptechindia.com
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HIGHLIGHTS
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SILVER CLUB RANK (2005-06): 8 | ||
9.Savex Computers :A Good Show
One of the fastest growing service providers of last fiscal Savex
Computers plans to a make inroads into tier-2 and -3 cities to keep up this
momentum
In 2006-07, Savex Computers achieved a growth rate of 36 percent growing its
revenues from Rs 296 crore to Rs 459 crore. Maximum of this revenue came from
the West and South, with the two contributing 35 and 34 percent respectively.
The northern market pitched in 28 percent to the overall revenue, while East
registered marginal three percent.
Savex Computers opened three new branches in 2006-07, taking the total number
of branches to 33. Besides the opening of new branches, it also saw an increase
in the number of employees by a whopping 20 percent. Of these, 76 people are
involved in sales and marketing, and the company hopes to induct another 14
people to this division in the current fiscal.
Savex added HP consumer desktops, laptops and printers to its existing list
of brands during 2006-07. The HP tie-up was most significant development for
Savex because it was lacking a printer range in its portfolio since it
discontinued selling Lexmark two years ago.
HP has signed up Savex to distribute its Presario range of consumer PCs and
notebooks in the northern, southern and western regions. Almost half of this
distributor's revenue came from the HP product line. The company's Samsung
business also witnessed good traction boosted by the increased demand for TFT
and LCD panels.
This fiscal, the company hopes to leverage the Presario sales to push HP
pavilion products more effectively in the market. It has already tied up with
large-format retailers like Croma, eZone, Reliance, etc to sell these
lifestyle-oriented products, and expects 10 percent of its overall revenues to
come from this business line.
| Profile CEO: Anil Jagasia Start-up year: 1998 Employees: 197 Collaborations: Logitech, HP, Samsung Address: 124, Maker Chambers-III, Nariman Point, Mumbai - 400021 Tel: 022-22881616 Website: www.savexcomputers.com
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HIGHLIGHTS
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SILVER CLUB RANK (2005-06): 9 | ||
10.Maxtone Electronics :Slow But Steady
The opening of two new branch offices was the highlight for Maxtone
Electronics in an otherwise non-eventful financial year
Maxtone Electronics rose from 11th to 10th position on DQ Channels Silver
Club rankings. Its turnover for 2006-07 was Rs 270 crore, 28 percent higher than
its turnover for 2005-06 of Rs 220 crore.
More than half of Maxtone Electronics' revenue came from the western region
which contributed to around 61 percent of its revenue, while the northern region
contributed to 20 percent of the company's revenue. In the region-wise revenue,
contriÂÂbution pie chart for Maxtone Electronics, the southern and eastern
regions had relatively smaller share of the pie with 9 and 10 percent,
respectively.
The SME/SMB segment contributed to only three percent of Maxtone Electronics'
overall revenue, while the contribution of the SOHO segment to Maxtone's total
revenue was around five percent. The banking and financial services industries'
contribution six percent, which was an increase by half a percent from 2005-06.
A major portion of Maxtone's revenue came from the reseller and system
integrator businesses amounting to 75 percent of the company's overall turnover.
Maxtone does not expect this contribution percentage to go down in the future.
It maintain that as business increases, the channel contribution will hover
around 75 percent. At the same time, it expects a better uptake from the retail
segment, which is currently bring in seven percent revenue. This is largely
because of the opening up of the retail environment in India and the increasing
presence of large format retailers and digital lifestyle outlets.
There was an increase in the number of employees working with Maxtone
Electronics from 200. This was in part due to its newly opened branch offices in
Raipur and Indore. This takes the total number of its office to 14, excluding
the head-office. With the number of branch offices going up, the number of
channel partners is also on the rise. Another feather in Maxtone Electronics'
cap was added when Seagate awarded it with the 'Most Strategic Premium Partner'
award.
Maxtone has made a mark in the IT business in India with its own brands HIS
and Maxforce in the market for products like PCs, motherboards, graphic cards,
add-on cards, etc.
Maxtone is the distributor for Compaq Presario desktops, laptops, spares,
upgrades and Compaq ECarepaqs for the western region. It is also the
sub-distributor for Intel processors and motherboards. Apart from the own
branded mother-boards, HIS and Maxforce, Maxtone is also a distributor for DFI
motherboards and graphic cards in India.
| Profile CEO: Champakraj Gujjar Start-up year: 1996 Employees: 200+ Collaboration: Intel, Seagate, MSI, HP, Lenovo Address: #414, Creative Industrial Estate, NM Joshi Marg, Lower Parel, Mumbai Tel: 022-23011919/23091664 Website: www.maxtone.com
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HIGHLIGHTS
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SILVER CLUB RANK (2005-06): 11 | ||
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