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Follow UsMicro Focus, one of the leading
providers of innovative software that allows companies to
develop, test, deploy, assess and modernize business-critical
enterprise applications, has announced the
appointment of Redington India as a value-added distributor (VAD) for
the Indian market. Redington would be responsible for entire product
sack that the company sells in India. Micro Focus believes that this
alliance will help the company to leverage the strong reseller base of
Redington to expand its customer reach and solutions in India.
“Organizations
in India today are increasingly focusing on application quality rather
than delivery alone, making it an opportune time for the testing and
application life cycle space. We see this partnership as a strategic
alliance that will deepen our penetration in the country and help us
reach and serve our customers nationally,” said Nitin Dang, country
manger, Micro Focus India.
Earlier,
with a traditional set of partners, the company's channel wasn't very
structured. And it was looking for new partners who could reach out to
the entire country and have business model around value added
distribution. After evaluating big names in the distribution business,
Micro Focus realized that Redington already has that business model.
It's enterprise SBUs have expertise in dealing with these kind of niche
products, and its sales cycle is pretty long and is similar to what the
company follows. All these factors prompted and motivated the company
to go with Redington.
Elucidating
further on this partnership, Dang pointed out, “For mid Q2-2011, we
have already identified metro cities which we are going to target.
These cities include Delhi, Mumbai, Bengaluru, Chennai, Hyderabad, and
Pune wherein we will have relevant workforce and tie up with some
partners to penetrate these cities. The next plan is to provide them
training on our portfolio of products.”
Commenting
on this partnership,
style="font-weight: normal;">Sasikanth R, strategic business unit
head, enterprise SBU (Value Added Distribution), Redington India
said, “This partnership is in line with Redington's business focus of
vendor expansion and will also help us to bring the basket of
additional products and services to its core partners. The mission of
this tie-up will is to increase the footprint of Micro Focus across new
partners, industry segments and geographies.”