Eastern Logica on an expansion spree

Kolkata: With its sales figures soaring high, thanks to a series of successful ventures with Sony, Eastern Logica is all set to expand its business further and has taken up a 400 sq ft of space in E-Mall in this regard.

Confirming that this will be a multi-brand outlet like its debut showroom, Gaurav Goel, MD, Eastern Logica said, “The new outlet will be ready in 10 days time and we chose to take up space in E-Mall primarily because of the crowd it attracts. We will be focusing primarily on laptops in the outlet. However, cameras, MP3 and MP4 players, iPods and mobile phones will also be there.”

Elucidating about his plans to venture into the mobile segment in the long-run, Goel further said, “We have been keeping Samsung and Sony Ericsson mobile phones in the showroom and plan to take the business further to the new outlet. However, at this point of time we have no plans to focus on these products but we might consider it in the long run.”

The move came shortly after Eastern Logica bagged an award from Sony. In the debut launch of Sony VAIO laptops equipped with Windows 7 OS in Bangkok, the Kolkata-based channel partner was awarded for being the VAIO Elite Partner for B-class cities for volume business.

Sources in Eastern Logica said that the company, besides maintaining its loyalty with Sony and Lenovo is growing aggressive in terms of sales and is aiming for a steep rise in its revenues.

“During the Sony VAIO inauguration in Bangkok, the MD of Sony said that they are planning to up their marketshare by
20 percent by March next year. Presently, the company accounts for about six to eight percent of the total laptop market in India,” Goel added.

Eastern Logica confirmed that in the present market scenario, they have been selling about 120 VAIO laptops every month, which accounts to approximately Rs 45 lakh of their total business.