Edimax to announce '100 Club Partners'

New Delhi: With an objective to capture the networking market, Edimax will be adopting the channel route to cater to the Indian market. The company is trying to identify partners who will further help them to maximize their reach and sales revenue.

Elaborating further Ravians Kumar, Director-Sales, Edimax said, “Ten years ago home networking was a PC enthusiast hobby. Today, tens of millions of consumers have home networks using wired and wireless technologies. The transition has been driven by broadband adoption and the growth in multi-PC households; the next few years will begin to usher in the age of converged networks across the PC, CE, communications and control spheres.”

Edimax launched a number of wireless technology products last year and the company is ready to leverage its strength in the coming months. Kumar further added, “Our products have got a good response in the market as the consumption of our product has tremendously increased. We have successfully attained high growth in last quarter with half a million business coming from the Indian market.”

Citing that the global economic crisis has had a minimal effect on the company's plan Kumar reiterated, “We have not become conservative despite downturn. We are committed to investing here and will be investing 50 percent more than what we invested in the last quarter as part of brand promotion activities.”

In addition the company is also focusing on print server market. Edimax has recently launched one of the best PS-1206 MF/PS-1206MFG Wired/wireless USB MFP Print Server in the market.

Edimax currently has 40 elite partners on board besides two national distributors-Jupiter International and Neoteric Informatique. The company will be adding a further 100 partners who will essentially be the sub-distributor partners for Edimax across B and C-class cities.

“We are analyzing the partners' abilities prior to any tie ups. We will be announcing Edimax 100 Club Partners by the end of this quarter. The new partners will be appointed on basis of the expertise they posses and the company will be selective in appointing the resellers,” added Kumar.

Additionally, the company will also be holding technical awareness program to educate the end users about the advantages of using Edimax products. The company will also be appointing regional heads to intensify the growth. It already has two business development managers in South and East regions, and is now planning to appoint the same for North and West also.