EMC appoints Apara as Premier Velocity Partner

New Delhi : EMC Corporation announced the
appointment of Apara Enterprise Solutions as its Premier Velocity Partner. Under
the EMC Velocity Partner Program (VPP), Apara Enterprise Solutions will market
EMC's hardware, software solutions and services across India.

Under VPP, EMC has four
categories, namely Signature Partners, Premier Partners, Advantage Partners, and
SMB Partners. As a Premier Velocity Partner, Apara will be offering the entire
portfolio of EMC information infrastructure solutions from entry-level to
high-end solutions in India. Apara provides integrated IT infrastructure
solutions and consulting services portfolio ranging from enterprise storage,
intelligent networking and enterprise security to secure messaging and
application solutions.

Alok Ohrie, President, EMC
India and SAARC, said, "Partners are a key focus area for EMC in India. We are
100 percent committed to forge and build long-term partnerships to reach out to
customers spread across the country under the EMC Velocity Partner Program. As a
part of our recently announced go-to-market strategy, we are looking at
expanding our partner base to reach newer geographies and markets. The
relationship with Apara Enterprise Solutions is a step forward in that direction
and will enable both companies to better serve the $1 billion (According to
industry estimates the total addressable information infrastructure market in
India will exceed $1 billion by 2011) addressable information infrastructure
market in India."

"We are glad to have Apara on
board which has an enviable customer portfolio in India. Their success has
centered on their capability to think beyond boundaries and ability to resolve
customers' business problems consistently," said Sonik Porwal, Director Channels
and Strategic Alliances, EMC India and SAARC.

MS Sidhu, CEO and Founder,
Apara Enterprise Solutions said, "We believe that EMC's comprehensive
information infrastructure solutions portfolio will significantly strengthen our
company's offerings for customers across many vertical markets, including BFSI,
telecom, ITeS, software, engineering services and design, energy and
manufacturing. Customers in many industries are struggling with the exploding
volume and complexity of digital information and we see a growing demand for
information infrastructure solutions in India."

"EMC has a proven portfolio
and technology leadership in the market. We are proud to join hands with the
information infrastructure leader and are confident that working with EMC will
enable us gain traction in the market," added Sidhu.

The EMC Velocity Partner
Program is focused on ensuring partner profitability by enabling partners
through the training, education, tools, and programs necessary to grow their
business with EMC solutions.