Emerson broad bases its channel for datacenter offerings

Emerson Network Power India has decided to take its datacenter offerings to a
wider channel base this year. Currently, the channel drives 50 percent of this
business and the vendor wants to add another 35 partners to tap more customers
for its datacenter solutions. Ankesh Kumar, Champion-Marketing and
Communication, Emerson Network Power India said, “This year we will add more
network solution partners to our channel base. We have presently 15 of these and
plan to increase them to 40 by the year-end.”

Emerson will provide the incumbents with technical training and give them the
expertise to deploy datacenter. “We understand the importance of providing the
right solutions for mission-critical applications in datacenter, and know that a
lot more datacenter will come up in 2008,” Biswas added.

Emerson will also launch a portal for system integrators, which will give
them detailed information on deploying datacenter solutions. “The partner just
has to key in the area where he had to deploy the solutions and we will give him
a rough estimate of how much this project will cost, and a synopsis about how to
deploy the solutions,” said Biswas.

The company's datacenter solutions range from cooling options, UPS, surged
circulation devices, power and distribution unit to transfer switches,
monitoring products and racks. Two years ago, it had acquired Knurr AG of
Munich, which manufactures broad platform racks, a key offering for datacenters.