Emerson strengthens channel reach across the country

Emerson Network Power (India) has announced plans to
substantially enhance its current channel network. As part of its strategy to
'Meet IT', Emerson announced plans to enroll Value Added Resellers (VARs) to
boost its presence in the SOHO UPS market. The company has also announced a
special focus on IT system integrators known as 'Network solution partners'
to address the growing uptime needs of large enterprises and especially the CIOs/
CTOs. 

With an active base of more than 500 VARs after its recent
foray in the SOHO UPS business with the ITON range, Emerson will be rolling out
a nationwide registration program to sign up between 800-1000 additional
nominees. The company plans to amass the new registrations via road shows and
special marketing programs that will be undertaken across the country. Emerson
has already conducted road shows in 18 cities across India launching the ITON
UPS.

Along with breadth focus, Emerson Network Power has
identified select IT systems integrators (SI) across the country in the first
stage of its 'Network Solution Partner' engagement program. These partners
can complement their active network solutions with Emerson Network Power's
high availability solutions. Emerson's plan is to tap into the base of the
35-40 identified large SIs in the country and empower them to communicate easily
about the uptime solutions with the CIOs and CTOs. Within Emerson's pool of
Enterprise Business Partners, the company is creating three partner
certification levels-Platinum, Gold and Silver. These levels not only indicate
the volume of business partners bring in but also depict the higher levels of
engagement they have with customers. 

The new Business Critical Continuity model will enable partners to maximize
revenue and provide great customer value. Prashant Mehar, Corporate Champion,
Channel, Emerson Network Power India, said, "The addition of Network
Solution Partners in the channel network is the most important facet of our new
channel strategy."

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