Epson ends CARtridge offer with 11,000 responses

Epson CARtridge Offer, a consumer offer from Epson, that was running for the last 8 months, finally drew to a close with the announcement of the bumper prize winner. A lady from Madurai in Tamil Nadu who had bought her Epson cartridge from Sangeetha Enterprises won the bumper prize.

The company claims the response to the end-user promotion has been overwhelming. Over 11,000 entries were received in all. Totally about 2700 prizes were given away during the promotion period. The prizes included Colour TV’s, Discmans, Walkmans, Handy cams and Sling Bags.

Commenting on this promotion BR Muralidhar, Business Manager, Consumables said, “When we launched this promotion we hoped to achieve a few key things. Firstly, incentivise purchase of genuine consumables. Secondly, build in another measure to help the consumer identify a genuine Epson cartridge from a fake. And lastly, to supplement our database of existing customers. We expected a good response but this has been incredible. The promotion has been successful on all counts.”

To be eligible to participate the customer was expected to return the entry form enclosed in every carton box duly filled in, along with the original Epson cartridge packaging.

Epson officials said they were considering running a similar promotion again shortly.

Epson’s regional distributors for consumables as well as select business partners were present to witness the draw at a ceremony held recently in Bangalore. The draw was done by Sanjay Nigam, Regional Manager for Maruti
Udyog.

CI NEWS BUREAU

BANGALORE