Ericsson offers Mobile TV with easy channel selection

Ericsson enabled easy
channel surfing for Mobile TV by introducing client software that offers an
attractive channel selector for mobile handsets. The new channel selector offers
the quickest channel switching on the market and easy access to a list of
available channels.

As Mobile TV is quickly
becoming an important subscriber service, this facilitates operators to generate
new revenues in addition to existing services. Mobile operators and media
companies all over the world are today introducing Mobile TV services, in form
of schedule based TV channels as well as on-demand TV programs.

Studies from Ericsson
Consumer and Enterprise Lab show that the average time spent on watching each
mobile TV program will be shorter compared to traditional TV. Therefore a  fast
channel switching mechanism is of great importance to enable a swift zapping
between channels.

The channel selector provides a familiar and easy
experience for the consumer as the handset can be used similar to how channels
are switched with a remote control. When switching to a new channel via the
Ericsson Mobile TV client the channel is visible on the mobile screen in less
than 3 seconds.

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