Ericsson offers Mobile TV with easy channel selection

Ericsson enabled easy channel surfing for Mobile TV by
introducing client software that offers an attractive channel selector for
mobile handsets. The new channel selector offers the quickest channel switching
on the market and easy access to a list of available channels.

As Mobile TV is quickly becoming an important subscriber
service, this facilitates operators to generate new revenues in addition to
existing services. Mobile operators and media companies all over the world are
today introducing Mobile TV services, in form of schedule based TV channels as
well as on-demand TV programs.

Studies from Ericsson Consumer and Enterprise Lab show that
the average time spent on watching each mobile TV program will be shorter
compared to traditional TV. Therefore a

fast channel switching mechanism is of great importance to enable a swift
zapping between channels.

The channel selector provides a familiar and easy experience for the consumer
as the handset can be used similar to how channels are switched with a remote
control. When switching to a new channel via the Ericsson Mobile TV client the
channel is visible on the mobile screen in less than 3 seconds.

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