eSys to leverage on Ingram-Tech Pac merger

eSys Distribution is all geared up to spread its wings. To capitalize on the
void created by the Ingram-Tech Pacific merger last month, the company has come
up with an internal enterprise division that would look after the SME product
portfolio. "The division will have a staff of 40 people to look after the
structured deals for eSys countrywide," explained Neeraj Chauhan, Director,
International Operations, eSys Distribution Ltd.

He added that they always felt there is a place for a fourth distributor in
the market and with the merger, they clearly want to position themselves as the
second largest distributor and provide a complete one stop shop for all IT
distribution.

eSys is also going agog adding diverse product portfolio to its kitty. The
company is in talks with several vendors. "After components and hardware,
our next focus is on software products. We also want to build up on our non-IT
channel, which is selling BenQ mobiles and Canon digicams for us,"
explained Neeraj. The company added Canon digicams recently to its kitty.

The distributor is very optimistic about business in India and hopes to grab
the mindshare of both customers and vendors who are looking for alternative
supply sources. "The turmoil in the IT distribution industry as a spill
over of the merger is actually working positively for us. Both the vendors and
customers are showing interest and to leverage this we are pulling up our
socks," said Neeraj.

On the eSys PC front, the company is in talks with a nationwide service
provider to facilitate service and support to its 100 odd channel partners for
the PC range.

KUSUM MAKHIJA