eSys rolls out sub-10k PC

Manisha K

New Delhi: eSys Information Technologies announced the launch of its fully
configured Fighter PC at Rs 9,990 in India. The PC comes equipped with a monitor
and ODD. Anticipating a high demand for low-cost PCs in entry and mid-level
income groups in India, and given the increasing demand for home PCs, eSys has
joined hands with AMD, to launch the sub 10k PC.

“We are targeting lower middle class and upcountry markets for the product.
We are also targeting students and anyone else who requires a PC but cannot
afford one. Our strategy is to bridge the digital divide and make the best
technology available to everyone at affordable prices,” said Vakul Bhatnagar,
GM, eSys India.

eSys Fighter PC comes with Sempron processor 3000, K8800/939 motherboard,
512MB DDR1RAM, 40GB HDD, IDE/CD ROM, PS/2 interface, keyboard and mouse and a
15-inch CRT monitor. “The product is already in the market and has received a
good response. We sold around 1,000 PCs last month,” he added.

According to Bhatnagar, the reason why many sub-10k PCs did not do well, was
because customers got just 20-30GB hard drive and they had to invest money on
upgrading it. “The USP of our brand is that we are giving the whole package in
less than Rs 10,000 with 40GB HDD, and the costumer can update the hard drive up
to 120GB free of cost, which is part of another scheme we are coming up with
shortly,” he indicated. The company expects to sell around 5,000 PCs every
month.

Speaking about other promotional schemes, Bhatnagar said that soon eSys would
be coming out with another scheme where they would launch PCs in the Rs 5,555
range in the first phase. In the second category they would introduce PCs for Rs
6,666 and in third category they would offer PCs for Rs 7,777. These categories
the PCs would come without a monitor. “We will be giving choices to customers
to choose TFT LCD monitors according to their convenience,” he said.

Elaborating further, he added. “We are promoting our brand aggressively and
in the coming months there will be a lot of promotional programs.” He also
informed that they would continue to do business through the existing channel
partners. Elaborating more on future plans he said that eSys would be coming out
with a plant in Baddi, Himachal Pradesh shortly. “Once the Baddi plant is
open, we will be increasing our channel base,” Bhatnagar said.