Focus On Memory

TRANSTEK INFOWAYS

In the last FY, Transtek Infoways clocked a sluggish growth of around 3 percent.The leading brands that contributed to even that included Kingston, Fujitsu,and Genius products.

The growth in these businesses called for partner network expansion, wherein it continued to make its presence felt in the tier II and III cities. Transtek saw 5 to 7 percent increase in the partner network; the reason behind this increased focus was its consolidation in the upcountry market, where its penetration was increasing day-by-day.

Naturally, the products in its kitty like MicroSD cards, SD cards, and CF cards are now helping this boosted by increasing PC and mobile penetration. The memory cards have fared well in the market and that has given a great mileage to Transtek. The increased sales of both entry level and high end cards have given the company a significant business. Even the digital camera sales have boosted the demand for these memory cards, which in turn, pushed up the company's revenue.

Moreover, the strong demand of Genius keyboard and mouse in the B and C cities brought good news for the company. Upcountry continued to be the major focus area for Transtek. Being an importer, the dollar fluctuation was an area of concern for the company last year but it has now eased out and is more stable in this fiscal year. Transtek managed to sail through this situation again by bringing prices slightly down.

Leveraging on its strength of distributing branded products, the road ahead for Transtek is to expand its reach across the country. And like previous years, it has no plans to get into selling its own branded products. Till last year, the company was planning to focus on neglected areas like the Eastern and Western region, but this year it actually went ahead and conducted seminars in the cities like Guwahati, Siliguri, and Agartala where it took the products and solutions, met the dealers and resellers. It even appointed the main dealer for this region. As far as West is concerned, Mumbai still continues to be the concern area for Transtek; however the products are selling in other cities of Maharashtra.

Looking forward, the company is adding new products that would actually make sense its portfolio. It is also planning to consolidate its numbers and increase its reach in the Indian market and penetrate the upcountry locations and especially the Western region.

Highlights

• Added Toshiba External hard drive and Kingston SSDs
• Expanded its reach to the Eastern region