Kolkata
July 25, 2008
Fujitsu India has announced that it is going to ramp up its operations in
India. As part of Fujitsu India's strategy, the company is going to engage a
number of new channel partners representing various strategic markets in the
country.
Fujitsu India will engage top channel partners in cities like Delhi, Mumbai,
Bangalore, Chennai and Hyderabad with some of them having multi-location
presence for both sales and support. The company plans to invest in developing
the channel partners in terms of training them, developing marketing programs,
roadshows, etc.
Fujitsu and the partners will engage joint and balanced mix of brand building
exercises to add substantial value to its perception and equity. Related avenues
are being explored for channel development and brand promotion.
Apart from this, Fujitsu India is also in the process of signing up a couple
of authorized service providers. Tosh Kataoka, GM-IT Business, Fujitsu India
said, “Being an important member of BRIC economy, India is a strategic and one
of the most demanding markets for Fujitsu. The company forte has been IT
hardware and we aim to strengthen our presence in the Indian market and expand
the regional reach through strong channel partners.”
Fujitsu recently organized a training session for its existing partners.
Considering this as a conducive way for comprehending the needs of channel
force, enhancing the product knowledge amongst them and inclusion of new
members, company is planning to arrange these meets twice a month on an average,
across India, depending upon the requirements of the areas of operations.
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