GELA TIDA Infotech : Beating Downturn

Secunderabad-based Gela Tida Infotech registered 50 percent growth in revenue
last fiscal, despite the economic slowdown. The company attributes the growth to
its broad product line and support from its partners. The company has a network
of 700 partners currently. Gela Tida's revenue for the last fiscal was Rs 150
crore, a 50 percent jump from Rs 100 crore during 2007-08. The company had
recorded Rs 75 crore in 2006-07.

Majority of its revenue came from SOHO and upcountry segments. Government
orders were also key contributors to the revenue during last fiscal. Recently,
Gela Tida bagged a government order worth about Rs 5 crore. Government segment
contributes about 10 percent to the total revenue.

Last fiscal, the company started distribution of Dell, HCL-laptops and
desktops, Acer-e-Machines, Philips and Asus. It has also started distribution of
Western Digital hard disk drives. Gela Tida expects that the distribution of
these brands would bring in about 20-25 percent of the total revenue. The
company increased its employees from 25 to 35 last fiscal. The company is
planning to introduce its own brand of IT peripherals-Keyboards, Mouse, and
Cabinet. The new brand is scheduled for launch by next month. The products are
imported from Taiwan which will be marketed under Gela Tida's own brand name.
Gela Tida has also plans to open branches outside Andhra Pradesh after March
2010.

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SILVER CLUB RANK (2007-08): Newcomer
PROFILE
CEO: Mayank Bhartia Start-up year: 2002 Employees: 35 Collaborations: LG, Samsung, HP, Compaq, Acer, Intel, Seagate, TVS-E, Dell, HCL, Philips, Asus Address: #1-8-303/48/36 Sindhi Colony, PG Road, Secunderabad - 500003 Tel: 66382311
HIGHLIGHTS Plans to launch range of peripherals under its own brand Started distribution of Western Digital hard disk drives

During slowdown, when payment issues are inevitable, the company managed its
finances by tightening its credit system for its partners. Though, Gela Tida
faced supply problems from vendors and had some issues with its partners, it was
undeterred. The company management felt that such issues were unavoidable and
ongoing in any business.

The company's key strength lies in its broad product line and is constantly
on the lookout to add new products to its portfolio.