Gigabyte's Channel Champ reaches western upcountry market

Mumbai: Gigabyte had flagged off a dealer meet program 'Channel Champ' for 10 cities in the western region of India in the month of July. The meet started from July 16 and reached out to partners and resellers in those regions.

Aimed at educating and informing potential partners and resellers about the company, the 'Channel Champ' is Gigabyte's attempted to further strengthen its presence in the upcountry market. This program also provided a podium for close interaction between the company and its partners wherein the channel partners can give feedback on the market and Gigabyte can update the partners with its latest technologies and initiatives.

Through these meets the company will introduce Gigabyte's range of products in these regions, update them with Gigabyte's latest initiatives to enhance pre- sales and post sales support to channel partners as well as end-users like the toll-free number and the latest pick and deliver service for motherboards and to add new partners to its network in the process.

The Channel Champ will provide demonstrations to all the resellers of the latest Gigabyte products. Gigabyte will launch latest model GA-G41ME-S2L in these cities.

"The Channel Champ is a part of our program to strengthen the relationship with our resellers in small towns and cities. It will educate and empower our existing channel partners which will enable us to get closer to our end users." said Rajan Sharma, General Manager, Sales-MB BU-Gigabyte India "We also hope to tie-up with more resellers and expand our base in these cities."

"We conduct close to 30 such programs every quarter, in order to ensure a continued relationship and steady flow of information to all our partners," he added further.

The program has reached many cities in Gujarat like Jamnagar, Rajkot, Bhavnagar, Ahmedabad, Vadodara, Surat and some in Maharashtra like Nashik, Aurangabad.  The program is going forward to Nagpur on July 29 and Pune on July 31.

A similar program will be launched for the B, C and D-class cities in August and September 2009.