Goldkist rolls out dealer schemes for O2 phones

O2, a mobile data devices and services provider, has announced several
channel incentive schemes to reward dealers, salespeople and customers. Under
these schemes, Goldkist International, O2's exclusive distributor in the
Indian subcontinent, will offer its authorized dealers and salespeople various
bonus incentives and surprise benefits to improve their engagement level with O2
devices and customers.

Incentives may be tangible, such as monetary rewards, or intangible, such as
special training to better handle premium products and priority in channel
advertising.

To reward its sales teams, Goldkist International has announced the 'Reward
a Salesperson' scheme. This scheme is valid only for salespeople who directly
handle the sale of O2 products to end-users. Concurrently, O2 and Goldkist have
also announced an 'O2 Exclusive Dealer' scheme for dealers who handle O2
products exclusively. They will have bonus monetary incentives and benefits with
the transaction of O2 devices such as the Xda IIs, the Xda II mini, the Xphone
II, and the recently launched Xda IIi.

According
to the company, besides benefiting dealers and salespeople, and spurring their
engagement level with the brand and products, these schemes ultimately are designed
to benefit end-consumers as well. With improved training on how to handle premium
devices, salespeople can be more adept at relating product information, and
customers can also better understand the O2 brand.

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