Google Introduces Product Listing Ads in India

Everyday millions of shoppers use Google search as a starting point to research and discover products to purchase online and offline. To better serve these shoppers, Google India is introducing a new ad format in India called Product Listing Ads. This new format connects users to rich product information such as product images, prices and brands.

Product Listing Ads will appear on shopping-related queries on Google.co.in. This ad format will help users easily find and compare relevant products and prices -- with clear product images and links to fine tune what they're looking for.

This unit will initially be placed on the right-hand side of the search results page above text ads and be labeled as ‘sponsored'.

Product Listing Ads are a great opportunity for merchants to present their business and promote their products to interested shoppers as well. On the other hand, it will help shoppers make informed purchase decisions.