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Balluru, owner of
Bengaluru-based Par Data System (PDS), is notably known as a very
courteous and composed man. He started his company in the year 1994,
and took over 6 years to consolidate every little thing to make it a
successful distribution company. The company handles key
technologies, such as structured cabling systems, Wi-Fi solutions,
LAN electronics, net working tools and certification gadgets, LAN
enclosures, network security and storage. It serves majority of
clients in the government, defense, IT/ITeS, education and BFSI
sectors.
Hailing from
Kurnool, the erstwhile capital of Andhra Pradesh, Balluru is a native
speaker of Telugu. Majority of his family members had medical or pure
science academic background, but Rao chose not to incline on the same
direction, and studied engineering, an appreciated profile in 1980s.
After completing his engineering in 1983, his passion for teaching
led him to become a lecturer in electronics and communication
engineering in an engi neering college in Bengaluru. In pursuit of
inner happiness and satisfaction, Rao wanted to study more, “I
completed my engineering from JNTU College of Engineering, Anantapur,
and started teaching during that point of time. I also pursued my
higher studies and did a diploma in computer architecture and design
and personnel management and behavioral sciences.” In December
1984, he changed his path from teaching to a real-time application
engineer in a process control equipment manufacturing company, IRA
Private Limited. “I had a good exposure in operating digital
equipment for sensing, controlling and recording the process
parameters, such as temperature, humidity, flow, pressure etc,”
Balluru says. He was also instrumental in bagging big deals with
various steel, cement, pharmacy, chemical and rubber industries for
this company. After a successful stint at IRA, he decided to shift,
and changed his job profile in the year 1987 to a senior business
executive in Sunray Computers Private Limited. In his new job role,
Balluru was responsible for getting rate contract orders from the
railway, defense and central government sectors for super and mini
mainframes. “At that point of time, Sunray had its offerings of
computer systems, all based on India's first 32-bit processor and
Unix OS,” he adds. lang="en-GB">
He changed his job
profile again in 1988 and joined Numeric Power Systems Limited in
Bengaluru, known as Numeric Electronics Private Limited at that point
of time, heading sales and service support. The company was basically
engaged into manufacturing large-sized UPS systems and CVCF source
equipment. “I was successful in introducing products in the banking
and insurance verticals. I was also instrumental in the sale of
custom-based power equipment for intrinsic data grade power
requirements,” he adds. Here he worked for almost 7 years. Finally
in November 1994, the birth of the company, Par Data Systems, took
place.
During his last 6
years of service before star ting his company in 1994, he headed the
entire business administration, besides technical function. He worked
closely with the customers largely involved in IT deployments and
procurements. “A deep desire from within came to start my own
company. It was the best time to set up a mark in networking and I
chose to lang="en-GB">
start something
related to computer networking,” he recalls. This was how Par Data
Systems started, initially as a solution provider in the field of
computing, power and networking. The company then gradually drifted
the focus to distribution, specialized particularly in structure
cabling solutions, LAN Electronics (Active Range), 19-inch standard
racks and enclosures, network installation tools and certification
gadgets etc. This company has Tyco, SYSTIMAXy, Cisco, Linksys, Fluke
Networks as key principals. Majority of the businesses came from the
government, R&D and defense, IT/ITeS and education verticals. In
the beginning, the journey was little tough, though the business was
steady, but it nearly took 5-6 years to create a niche for the
company in the market. lang="en-GB">
As a result, the
company grew consolidating themselves to become a successful
networking distribution company. “One of the major achievements was
the support from our major principal, Tyco Electronics India Private
Limited,” says Balluru with full gratitude towards Tyco. The
company since then successfully grew and made the brand Tyco highly
demanding. Today, the company distributes the entire range of Tyco
products across Karnataka through 600 SI partners, dealers and
resellers. While talking about one of his strength areas and
achievements, he says, “We had grown potentially in the areas of
logistics, order generation and fulfillment. We work on relationship
building with our customers, thereby generating huge sales revenue
from the products we distribute.” Anand Rao aims to make his
company a 'Total IT Infrastructure Solutions', in the near
future. He also admits that growing to various other territories and
regions is a major challenge for his company and they are working
towards it. He considers meaningful and logical working relationships
as the USP for his business. He also believes in maintaining good
relationships with his employees.
He respects and
considers all those entrepreneurs as his role model, who started
their businesses from scratch without diluting their values.
According to
Balluru, “Never say 'no' instantly to customer's demands,
even if they look unreasonable in the first place. Evaluate the
customer's demands in the right senses and take time before you get
back to them.” One of the biggest learnings of the company is that
they never say no to any opportunity. lang="en-GB">
Balluru, owner of
Bengaluru-based Par Data System (PDS), is notably known as a very
courteous and composed man. He started his company in the year 1994,
and took over 6 years to consolidate every little thing to make it a
successful distribution company. The company handles key
technologies, such as structured cabling systems, Wi-Fi solutions,
LAN electronics, net working tools and certification gadgets, LAN
enclosures, network security and storage. It serves majority of
clients in the government, defense, IT/ITeS, education and BFSI
sectors.
face="Times New Roman, serif">ABOVE
PAR
Hailing from
Kurnool, the erstwhile capital of Andhra Pradesh, Balluru is a native
speaker of Telugu. Majority of his family members had medical or pure
science academic background, but Rao chose not to incline on the same
direction, and studied engineering, an appreciated profile in 1980s.
After completing his engineering in 1983, his passion for teaching
led him to become a lecturer in electronics and communication
engineering in an engi neering college in Bengaluru. In pursuit of
inner happiness and satisfaction, Rao wanted to study more, “I
completed my engineering from JNTU College of Engineering, Anantapur,
and started teaching during that point of time. I also pursued my
higher studies and did a diploma in computer architecture and design
and personnel management and behavioral sciences.” In December
1984, he changed his path from teaching to a real-time application
engineer in a process control equipment manufacturing company, IRA
Private Limited. “I had a good exposure in operating digital
equipment for sensing, controlling and recording the process
parameters, such as temperature, humidity, flow, pressure etc,”
Balluru says. He was also instrumental in bagging big deals with
various steel, cement, pharmacy, chemical and rubber industries for
this company. After a successful stint at IRA, he decided to shift,
and changed his job profile in the year 1987 to a senior business
executive in Sunray Computers Private Limited. In his new job role,
Balluru was responsible for getting rate contract orders from the
railway, defense and central government sectors for super and mini
mainframes. “At that point of time, Sunray had its offerings of
computer systems, all based on India's first 32-bit processor and
Unix OS,” he adds. lang="en-GB">
He changed his job
profile again in 1988 and joined Numeric Power Systems Limited in
Bengaluru, known as Numeric Electronics Private Limited at that point
of time, heading sales and service support. The company was basically
engaged into manufacturing large-sized UPS systems and CVCF source
equipment. “I was successful in introducing products in the banking
and insurance verticals. I was also instrumental in the sale of
custom-based power equipment for intrinsic data grade power
requirements,” he adds. Here he worked for almost 7 years. Finally
in November 1994, the birth of the company, Par Data Systems, took
place.
face="Times New Roman, serif">THE
KICK-OFF
During his last 6
years of service before star ting his company in 1994, he headed the
entire business administration, besides technical function. He worked
closely with the customers largely involved in IT deployments and
procurements. “A deep desire from within came to start my own
company. It was the best time to set up a mark in networking and I
chose to lang="en-GB">
start something
related to computer networking,” he recalls. This was how Par Data
Systems started, initially as a solution provider in the field of
computing, power and networking. The company then gradually drifted
the focus to distribution, specialized particularly in structure
cabling solutions, LAN Electronics (Active Range), 19-inch standard
racks and enclosures, network installation tools and certification
gadgets etc. This company has Tyco, SYSTIMAXy, Cisco, Linksys, Fluke
Networks as key principals. Majority of the businesses came from the
government, R&D and defense, IT/ITeS and education verticals. In
the beginning, the journey was little tough, though the business was
steady, but it nearly took 5-6 years to create a niche for the
company in the market. lang="en-GB">
As a result, the
company grew consolidating themselves to become a successful
networking distribution company. “One of the major achievements was
the support from our major principal, Tyco Electronics India Private
Limited,” says Balluru with full gratitude towards Tyco. The
company since then successfully grew and made the brand Tyco highly
demanding. Today, the company distributes the entire range of Tyco
products across Karnataka through 600 SI partners, dealers and
resellers. While talking about one of his strength areas and
achievements, he says, “We had grown potentially in the areas of
logistics, order generation and fulfillment. We work on relationship
building with our customers, thereby generating huge sales revenue
from the products we distribute.” Anand Rao aims to make his
company a 'Total IT Infrastructure Solutions', in the near
future. He also admits that growing to various other territories and
regions is a major challenge for his company and they are working
towards it. He considers meaningful and logical working relationships
as the USP for his business. He also believes in maintaining good
relationships with his employees.
ROLE
MODEL
He respects and
considers all those entrepreneurs as his role model, who started
their businesses from scratch without diluting their values.
face="Times New Roman, serif">ADVICE
TO YOUNG ENTREPRENEURS
According to
Balluru, “Never say 'no' instantly to customer's demands,
even if they look unreasonable in the first place. Evaluate the
customer's demands in the right senses and take time before you get
back to them.” One of the biggest learnings of the company is that
they never say no to any opportunity. lang="en-GB">