Growing Strong With Restructuring

Compuage Infocom

With a remarkable 35 percent growth in its overall revenue pattern, Compuage has been catapulted to the number four slot from previous year's seventh rank. Internal organizational restructuring, which created the positions for Vice President (Sales and Marketing), DGM (Credit) and Manager (HR and training) are considered to be the primary growth factors for the company. The restructuring clearly highlighted the organization's need for internal delegation of power and its focus over personnel as part of the result of its plans for diversification. While southern and western zones continued to feature as the top revenue earners for the company at 33 percent and 30 percent respectively, Q4 proved very beneficial for the company. The highest growth percentage came in from this quarter at Rs 318 crore, reflecting the improving economic scenario. The company has over 6,000 channel partners spread primarily in the North, West and South zones with enhanced focus on the upcountry markets in south and west.

Last financial year, the company was in a mood to consolidate and restructure itself in a bid to manage its wide array of brands and distribution network and Compuage came up with only five additional branches compared to nine during FY 08-09.

Presently, the company has 18 vendor collaborations in its distribution business. The remarkable achievement for the company was the addition of Dell into its portfolio as the pan-India distributor for its entire range of PCs at large format retail outlets. Also, distribution of Microsoft OLP business was taken up in its portfolio, which remarkably added upto 10 percent of the company's total revenue. Besides, the company was appointed as the national distributor for K7 Computing dealing with its range of version 10.0.

With Green Vision Technologies (a sister concern of Compuage under an independent identity) taking off well in the realm of manufacturing batteries for UPS and telecom products, the company also launched its range of inverters under the brand name of EnerG.

Highlights

• Ventured into the overseas domain by floating a wholly-owned subsidiary in the name of Compuage Infocom (S)
• Acquired a 80 % stake in ADIT eCommerce as part of its focus on online business