HP appoints Neoteric as its national disty

Mumbai-based Neoteric Infomatique has been appointed as national
distributor for HP product categories. The distribution partnership is planned
for various product categories of HP belonging to PSG and ISS division.

Neoteric with its existing base of partners like Apple, Asus,
Kodak, Samsung, Logitech, Iomega and Hitachi amongst others, is known for its
value addition and go-to-market approach with focus on each product category
reaching to more than 320 cities.

"We are ready with our plans to take HP products to all the
upcountry locations of Neoteric. With a strength of more than 6,000 valuable
channel partners and the spread we plan to achieve in the coming future, we will
ensure that this association proves to be a win-win situation for both the
organizations," said Paras Shah, CEO, Neoteric Infomatique.

He further added, "The objective behind this association is
to cater to the growing IT market and deliver greater business value to all the
related partners. We expect this relationship to drive value into the industry
and come up with solutions, which will cater to the needs of all segments."

Speaking on the partnership, Nitin Chaudhry, Country Category
Manager, Business Desktops, Hewlett Packard India said, "We are happy to
announce our association with Neoteric and look forward to exciting times ahead.
We feel this partnership will help us in increasing the reach of HP products in
the growing IT market, and also create value."

Commenting on this initiative, Sameer Mathur, Head — Solutions
Partner Organization, Hewlett Packard India said, "At HP we believe our
partners play an important role in our strategy and we are delighted to partner
with Neoteric to reach out to our customers. It is our long-term association
with the partners that provides us with the competitive edge in today's
marketplace."

DQC NEWS BUREAU