HP opens first Indigo digital press demo centre

HP and Redington India
announced the opening of its first India Indigo Digital Press Demo Centre in
Chennai at an investment cost of approximately Rs 3.5 crore. This centre will be
focusing on providing a complete pre-sales experience and a better understanding
of the Indigo Digital Press and its benefits for the increasing number of
customers in the country.

HP envisages huge
growth opportunity in the Asia Pacific region and hence has investing in the
demo centre in Chennai, after setting up of the Indigo Ink Plant and the Indigo
Training Centre in Singapore. Its patented ElectroInk technology is the core
technology behind the Indigo Solution.

With an area of 3000
square feet, the demo centre currently houses two HP Indigo Presses — the
Indigo press 1050 and the 3050. There is also an ink mixing station at the
centre. The demo centre will be constantly upgraded to suit customer's
requirements.

The standards of
digital publishing is being elevated to a higher level with this technology as
offset-like quality digital prints of higher resolution, sharper images, vibrant
and wider range of colors are being produced. There is long—term color
durability, uniform finish and a wider range of colors. The technology also
incorporates the IndiChrome on-press, which is a six—color-printing process
— CMYK and two additional base colors (orange and violet) loaded on the press.

“The establishment of
the HP Indigo Digital Press Demo Centre demonstrates HP's strong commitment to
its customers in the graphic arts and digital publishing industry in India and
will be the fifth such centre for HP, with two in the United States, one in
Singapore and one in Europe.” explained Steve Donegal, Business Manager —
Asia Pacific for Indigo Digital Press.

The Demo Centre is
specifically targeted for users who are new to the HP Indigo family of digital
offset printing presses. The Demo centre will enable customers to test there own
files, on substrates that they currently use in their offset process, mix
pantone spot colors on the unique Ink mixing station to address there client
needs of maintaining there brand.

“The center will not only give the user a hands-on touch
and feel experience of the products but also enhance the technical knowledge of
users, enabling them to make the most out of their HP Indigo Presses,” Steve
said.

DQC News Bureau