HP setups kiosks in airports

New Delhi: Hewlett-Packard India launched an innovative experiential
marketing campaign to bring its product experience closer to the customers. As
part of its marketing campaign 'Business is personal again', HP recently put up
kiosks at three key airports - Bengaluru, Delhi and Mumbai as part of its first
phase of activities. The displays at the airport feature the new 'EliteBook' -
HP's new business notebook providing a first hand experience of the notebook to
customers.

HP hopes that this display will help the customers to familiarize themselves
with the various offerings, understanding key differentiators and innovations of
the HP EliteBook. Customers can also reserve their notebooks at the kiosks.

Speaking on the campaign Deepti Dang, Head of Marketing-Commercial and SMB,
Personal Systems Group, HP India said, "It has been HP's constant endeavor to
cater to our customers in the best possible manner. In today's working
environment, with busy travel schedules and less time to touch-and-feel products
we introduced this program as a step towards bringing the experience closer to
the customer. Now travelers get more time in between flights to experience HP's
latest range of products at their convenience. "

HP hopes that this marketing campaign will help build a strong connect
between the customer and the product-focusing on business travelers and
professionals.