In order to provide
consumers with the best possible high-definition experience, HP recently
announced it will support the HD-DVD high-definition DVD format, in addition to
the Blu-ray Disc format, and join the HD-DVD Promotions Group.
Previously, HP supported
the Blu-ray Disc format exclusively. The company had requeÂsted the Blu-ray
Disc Association adopt two customer friendly technologies, Mandatory Managed
Copy and iHD, which are already included in the HD-DVD format.
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Only Mandatory Managed
Copy, which permits consumers to make legal copies of video content, was formally adopted by the association. iHD, which allows
content providers to offer greater interactivity on next-generation DVDs and
helps ensure a more compelling user experience when recording HDTV programs or
moving digital content throughout the home, was not approved for launch.
“We're encouraged that the Blu-ray Disc Association is
adopting Mandatory Managed Copy. Because HP wants to deliver the most
user-friendly and cost-effective solution to our customers, we have decided to
support both formats,” said Maureen Weber, GM-Personal Storage Business, HP.
“By joining the HD-DVD Promotions Group and continuing work with the Blu-ray
Disc Association, HP will be in a better position to assess true development
costs and, ultimately, provide the best and most affordable solution for
consumers.”
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