HP ties up with Rashi for notebook distribution

03 Mar 2005 00:00 IST

New Update

HP selected Rashi for its reach and experience in marketing value products
like business notebooks, which is targeted at corporate and enterprise customers

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HP India has tied up with Rashi Peripherals for the distribution of its
business notebooks that are targeted at corporate and enterprise customers. Ravi
Swaminathan, VP, PSG, HP India said, "We tied up with Rashi Peripherals for
their reach and experience in marketing value products. Rashi is known for its
strong performance, value addition and initiative."

SMILES TO GO

HP's Sanjeev Wad (on the left) shakes hands with Suresh Pansari, of Rashi Peripherals as KK Chaudhry, MD of Rashi looks on

While Sanjeev Wad, Country Manager, Commercial Channel, HP India said that
the tie-up would give them a competitive edge. On the other hand, Suresh Pansari,
MD, Rashi Peripherals said, "We will be leveraging innovative marketing
initiatives to achieve growth and high penetration for HP's commercial
notebooks amongst the relevant target audience." The notebooks to be sold
incorporate the Intel Centrino mobile technology based on the latest Mobile
Intel 915 Express Chipset. In addition to enhanced security, the notebooks are
engineered to provide ease of use and reliability for mobile professionals.

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