HP to identify new opportunities for channel

With the worst of the slowdown behind them, HP is looking forward to
increasing its interaction with the channel and continuing its success story in
the printer segment. Now the company is looking at identifying key growth areas
for its channel and helping them capitalize on the opportunities there. “At HP,
we have a huge product portfolio. We cater to SOHO, SMB, government and
enterprise segments. Our focus will be to show our partners the opportunities in
these spaces,” said Samir S Shah, Director-Laserjet and Enterprise Solutions (IPG),
HP India Sales. He added that the channel had played a major role in the
company's success.

Speaking about HP's plans from a product standpoint, Shah pointed out that
color is a huge opportunity. “In fact we can take a step back and even say that
printing itself is a huge opportunity when we compare India with the rest of
Asia. We did a study in which we found that in the SMB space, there is a scope
for 2-2.5 million printers. That is an indicator of how large the market is,”
cited Shah