HP unveils new product line

Urvashi Kaul

Singapore

September 19th, 2007

Hewlett Packard has recently unveiled its new product line in the digital
printing, personal mobile, notebook and desktop computing space at its regional
consumer launch event in Singapore. Of the four product categories, the printing
space grabbed most of the attention, with over 13 models launched in this
category. The company also announced the launch of Snapfish, a leading consumer
online photo service, in India by the end of this year, with the idea of making
it easier for consumers to get high quality prints and photo projects at home,
online and retail.

The broad offering in the printing space was done under HP's New Print 2.0
strategy, which is expected to consolidate HP's position in the home, online and
retail-printing segment.

"We will be primarily focused on extending our digital publishing
platform to allow consumers to print or share their content wherever they are
and whenever they choose," said Christopher Morgan, Senior VP, Imaging and
Printing Group, HP Asia Pacific and Japan.

In the personal mobile space, HP debuted five new iPaqs -- two
business-oriented PDA-phones, two PDAs and one GPS navigation device. The lead
product out of the bunch was its iPaq 612 Business Navigator, which includes a
raised touch-sensitive circular edge on the keypad for navigation.

Further, the product range included two special edition of consumer notebook PCs
also.

On the Computing side, Chin Hon Cheng, VP, Consumer Products and Mobile
Business Group, Personal Systems Group, HP Asia Pacific and Japan said, "HP
will, increasingly focus on giving more personal experience in computing. We
believe the concept of 'personal' takes many forms. It can be a more natural
user interface using touch, or the high gloss finish that personifies elegance.
So we will continue to innovate in products and designs."

(HP hosted the correspondent in Singapore)