Hynix plans legal action against counterfeiters

New Delhi: Hynix Semiconductor Asia is reportedly facing problems of fake memory chipsets that have swamped the Indian channel market since past few months. The company is also in dilemma that this will damage its brand value in the country.

According to the company representatives in India, Sanjay Kaul, GM, Hynix, "The counterfeits are sold at about Rs 100 cheaper than the original ones, and hence are being consumed regardless of the quality and warranty. He also added, "In the process, there is no warranty on the counterfeits and such chips have reliability issues over long run. This is damaging the brand name of Hynix in the channel market."

Kaul also mentioned the difference between original and fake chip. Fonts on the counterfeits are deeper than on the Hynix chips. The back of counterfeits bears circular markings by molding machines, while the original Hynix chips have Korea imprinted on them. There is no location mark or equipment mark on the counterfeit chips. Besides this, it is cheaper than the original modules. There are minute differences between the original chips and the fake ones, which lead to gullible consumers falling prey.

Hynix is planning to initiate legal proceeding against dealers engaged in selling counterfeit chips. Hynix recommends following authorized distributor in India-Abacus Peripherals, eSys and Strontium Technology.