iBall enters into networking with iBall Baton

iBall has now entered the networking business with iBall Baton. The new brand
iBall Baton will deal with networking products. In the active segment, iBall
Baton will have wireless routers, wireless access points, switches, wireless USB
adapters, and in the passive segment, it will have UTP plugs, face plate, patch
cord, surface box and modular patch panels. iBall Baton will have all structured
cabling products in the passive range and will launch 45 items in the networking
segment itself.

Sandeep Parasrampuria, CEO, The Best IT World, which owns the brand iBall
said, “In the initial stages, we will have networking products only for the SMB
segment and home segment and soon we will launch a product for the enterprise as
well. The networking market is worth Rs 1,000 crore and we want to get atleast
10 percent of it by the next year. We have been working on the networking
products since four years; all our products are ROHS compliant. All our products
will be available in Mumbai and by June 30, our products will be available all
over the country.”

iBall will appoint a consultancy firm to provide training to its channel
about the new networking range of products. “We already have trained our 750
employees about networking products. The existing channel will get the first
preference for selling our networking range as well. By May end, all our
partners will be trained on our networking range as well,” Parasrampuria added.

iBall has 20 offices across the country and around 10,000 channel partners.
With networking products in its kitty, iBall plans to become a Rs 500 crore
company by 2010. Presently, iBall is a Rs 210 crore company, which grew by 50
percent last year.