IBM opens Partner Sales Support Center in India

Bangalore

March 11th, 2008

IBM announced the launch of "Partner Sales Support Center",
designed to provide IBM Business Partners throughout India with services
specific to sales opportunities.

The Partner Sales Support Center is a centralized team operating from IBM
that will help business partners with product positioning, competitive updates,
customized customer configuration, and customized product pricing.

IBM teams based in the North, South, East and West will help business
partners in those regions determine the best technologies for their customers
and will help strengthen collaboration with IBM.

This initiative comes on the heels of the realignment of IBM System and
Technology Group from a product centric model to a customer centric model.

Ajay Mittal, country manager - Volume Business, Systems and Technology Group
IBM India/ SA, said, "The goal of the Partner Sales Support Center is to
help our Business Partners become better consultants who understand the specific
needs of their customers. Given the constantly changing needs of our customers
throughout India, both large and small, it is our responsibility to arm our
Business Partners with the right information to address these needs. Our
geo-expansion to 14 new cities last year will help us penetrate and reach more
partners."