IDC announces Channelyze

Gurgaon

February 5th, 2008

Much has been written about the phenomenal growth that the Indian IT and
communication industry has experienced over the past few years. Going forward, a
significant part of the growth will come by IT and communication products and
services reaching out to SMBs, SOHOs and consumers, and not just to the large
enterprises.

IDC (India) firmly believes that channel players will play an increasingly
important role in this leg of growth. However, to be able to do so in a
continued and sustained manner, channels will need to be empowered with the
right mix of market information and business know-how.

This is an insight IDC (India) has gained through its long-standing relationship
with information and communications technology (ICT) channels across the
country. Keeping this in mind, IDC has introduced Channelyze, the India ICT
channel partner program.

Throwing light on how the service can help partners, Kapil Dev Singh, Country
Manager, IDC India said, "It will be primarily affordable research and
business advisory and hence it will help channel partners grow their business on
the back of accurate information and sound management practices."

"The service will have a complete spectrum ranging from 'one-to-many'
business model to 'one-to-one' business model. The one-to-many would come at a
very affordable price ranging from Rs 3,000 to 20,000, where the one-to-one can
be Rs 1 lakh and above, based on the scope of work," added Singh. The
one-to-one model can be personalized to suit a channel partner's need.

Interested partners can get in touch with Thomas George at tgeorge@cybermedia.co.in.

Channelyze is a multi-modal IDC program, designed to address the information
and community building needs of ICT channel partners in India. The program is
crafted to serve and empower channel partners through the right blend of
information tools such as newsletters, research reports, workshops and events,
and of course, a website dedicated to their online needs.

It aims to create a unified platform for channel partners to act and
interact, and to partner and branch out. Channelyze is designed to evolve as a
self-sustaining body of collective wisdom that would nourish and grow the
channel partner community in the larger interest of the ICT industry.

Specifically, Channelyze would help channel partners in understanding what
the economic/political/business developments mean for the ICT industry in
general and the channels in particular; Staying tuned into the changing business
dynamics and emerging technologies, and accordingly adapting their business
strategies and organizational goals; Developing appropriate marketing strategies
and branding decisions for specific vertical and horizontal market segments, viz
SMB; Developing and fostering best practices in areas such as human resource
(HR) and refining organizational development (OD) strategies