IDLDPL to touch Rs 100 crore in 2008

India Digital Life Style Distributors Pvt Ltd (IDLDPL), expresses intent of becoming a Rs 100 crore company in 2008.
As the Indian market is maturing, IDLDPL is focusing enormously on high-demand value products, for example Asus PDA products and Creative MP3 players. On occasions, when the pricing of the mobile phones has decreased, the users have always wanted to move up the value chain and buy PDA phones. MP3 players have been a massive hit in India. To cater this, IDLDPL has a range of Creative Zen players and YES MP3 players.
IDLDPL has pioneered to get the technologically advanced and useful products. As digital photo frames have started gaining momentum, IDLDPL has brought in YES branded products and has come up with various innovative marketing strategies to promote the entire portfolio of products. The company has also launched Elecom earphones and carry cases, etc. Other than this, under Elecom brand, different IT accessories have also been introduced like wireless mouse, armrest, screen privacy filter, etc.
The company has also brought in a wide range of Parrot Bluetooth hands free car kits. Recently it has envisaged the relationship with SatNav satellite navigation products, which it thinks has a huge potential in India in near future.
Since IDLDPL has offered these innovative products at a very aggressive price point, there has been growing demand from various corners of the country from a wide range of customers and partners.
Considering its pan-India presence, it has 11 billing points all over India and offices in six cities, including New Delhi, Hyderabad, Chennai, Kolkata, Bangalore, and Mumbai across the country. IDLDPL has appointed C&F agents in other areas where it doesn't have a direct presence.
Further, in order to consolidate its leadership position, IDLDPL has laid stress on reaching to smaller cities. This year the company has lot of aggressive plans, which includes appointments of more partners in the B and C-class cities, expansion of its offices to smaller locations for billing and service purposes, increasing of manpower, etc.