Imation appoints Neoteric Infomatique as national disti

Imation India announced the appointment of Neoteric Infomatique as its national distributor for Imation range of products.

According to Sanjay Koul, Country Manager—India and SAARC, Imation India, “Imation is a brand that signifies high quality. Our products are being accepted pan-India especially in B, C and D-class cities. It makes perfect business sense for us to appoint Neoteric Informatique as our national distributor for it has the requisite reach to these markets. We can leverage on its extensive channel network across the country. We are confident that Neoteric Informatique with its excellent service support and exceptional supply chain management capabilities shall be able to meet our distribution and channel objectives well enough.”

Demand from B and C-class cities is on an incessant swell as the rapid development they've been witnessing lately has had a positive impact on their technology awareness, education and adoption and usage levels. Imation will leverage on Neoteric's pan-India reach as it has more than 36 sales and service offices; warehouses in almost all states and branches; more than 7,200 channel partners including VARs, SIs, corporate partners, retailers and other categories of channel under its fold; thereby reaching out to customers even in remote locations. Imation also stands to benefit from Neotric's marketing and communication strengths, vertical wise product focus, retail and online business focus—some of the value-adds, which differentiate Neoteric from others.

“The association with Neoteric will be a perfect blend of our channel strategy and their seamless and efficient value added distribution. With a solution centric approach, neoteric has required capabilities to take Imation to the next level of growth in terms of reach and brand recognition amidst the channel and the market,” added Koul.