“India is a growth engine for Adobe's growth globally”

How
important is India for href="http://www.dqweek.com/Adobe-plans-to-expand-its-channel-base">Adobe?

India is
incredibly important for many different reasons. At first,
domestically it is a very vibrant market, and if you look at
infrastructure reforms in the government sector and in different
communities where different applications are used, Adobe brand is
very significant. It is not just government but different sectors
like education, media and entertainment, and so on. So the Indian
market is very important as it is a big consumer of technology.
Secondly, India is also a big producer of technology, and thirdly,
India is very important in terms of the ability to attain the global
stage. India is a growth engine for Adobe and its growth globally.

Are you
happy with your existing channel partners in India?

There is a
direct co-relation between success and number of partners that we
have in India. We
are delighted with the support and the partnership which is
continuing for a long
time. Of course, I am happy with the existing channel partners in
India.

So is it
a
phase of consolidation?

Partnership
program is all about ensuring that our partners capitalize the
opportunity in the market, and when you think about certain growth
drivers of the market just as we think of utility, there are 800 mn
mobile devices in India, and in the near future it will grow to a
huge number. If we look at the rise of social computing, digital
video and personal computer, this really does mean that when you talk
content and application in these devices, there is tremendous
opportunity for traditional partners as well as new partners who
expand the market. So it is not a question of consolidation, it is
more to make sure that we continue to have both growth and depth in
different sectors.

What are
the market trends that you have observed in India with the upsurge of
mobility?

Some of the
market trends are obviously related to content and applications. When
we look at the mobile advertisement spending, it is going to increase
rapidly, and then we look at content and application that go with
these devices. So, looking towards content authoring tools, we are
leader in the market. Also, there are lot of opportunities in the
publishing market, and many publishers are augmenting classic print
on devices like tabloids, etc. This is to name a few, there are many
more examples.

How has
Adobe differentiated itself and won over its competitors, when these
days there are lot of other players to compete with?

We continue
to provide best content authoring tools in the world, both in flash
environment and HTML 5. Our goal is to continue to provide best
possible technology, and if you look at our market leadership, it is
a testimony to the strength of our technology of the products that we
have. But the other change that we talked about is the way online is
developing, which is channel to market. This is all about ensuring to
provide greater customer experience for anyone who comes online.

Adobe is a
leader in developing content and application. Again to manage that
content, we have an outstanding product in online marketing, which
allows looking into customer visiting behavior, and turning it into
customer conversion and retention as well. So we will continue to be
an innovator.