Indian shoppers happy spending big online

Online shopping has become a popular trend in India now. The internet has been around in India since quite some time now. Online shopping has a great potential to become big in India. Testimonials have also come in the form of the IAMAI report 2013 stating that the e-commerce market grew by 33% to Rs 62,967 crore and is expected to see a further rise over the next five years.

Supporting this is the typical Indian shopper's tendency to try and save as much as possible, whether buying electronics, fashion apparel, jewellery or even books. So on the back of having a price sensitive market to operate in, Cashback sites and Coupons along with deals seem to be thriving and more affiliate businesses such as comparison only sites are expected to take off really well too.

The second edition of ‘Cashkaro Online Shopping Trends' survey revealed that more than 60% online shoppers use ‘Discount Coupons' and Cashback, loving the idea of a good saving. While discount coupons registered 33% votes, Cashback received 29% votes with respondents having used the offer recently.

Indians are also spending big; more than 40% Indian customers spend over Rs 10,000 online each year and 10% online shoppers declared spending a massive Rs 50,000, on an average each year.

Rohan Bhargava, co-founder, Cashkaro.com adding to the Survey said, "With India's e-commerce market projected to grow manifold in future with improving Internet infrastructure, it will become easier for the country's nearly 200 mn online population to shop OTG. With this survey, our belief that India is price sensitive, has been proved again and Indians are now realising the potential of Cashback and Coupons a lot more."

Speaking about the findings, Swati Bhargava, co-founder and CEO, Cashkaro.com said, "Through this survey we have been able to reinforce facts that online retail is maturing across India. Greater confidence has come in from consumers and thereby massive spends and higher transaction sizes. This is great news for affiliate sites like ours and for the affiliate businesses on the whole. The opportunity is massive and we again indicate that the third era is here and online shopping is well on its way to becoming the default option especially for categories like electronics and fashion. "