Informatica partners with Cloudera

href="http://www.ciol.com/Enterprise/Enterprise/News-Reports/Asian-Paints-primes-its-data-with-Informatica/140394/0/">Informatica
Corporation, the
independent provider of data integration software and Cloudera, a
provider of Apache Hadoop-based data management software and
services, announced their partnership at Informatica World 2010. The
two companies are partnering to provide customers with the solutions
needed to address the challenges associated with managing large-scale
data, including structured, complex and social. Together Informatica
and Cloudera will be able to bring the productivity benefits of the
Informatica Platform to the data-intensive distributed computing
capability of Hadoop.

Informatica and
Cloudera Partnership
Differentiators

Informatica connectivity with Hadoop
will leverage the Sqoop interfaces to provide a highly optimized and
scalable connector from the Informatica Platform to the Hadoop
Distributed File System. Extension of the Informatica Platform to
support hybrid deployment on Hadoop will enable data integration
mappings defined within the Informatica development environment to be
intelligently converted into a combination of MapReduce functions and
User Defined Functions (UDFs) for execution on the data-intensive
distributed computing environment of Hadoop.

Brings Hadoop to
Enterprise Data
Integration

• Through this partnership, it will be
  easier than ever to combine the power of structured data for
  transactions with social data for interactions to gain new insights.

• Access to Cloudera's Distribution
  for Hadoop (CDH), a proven, comprehensive and commercially supported
  Hadoop-based platform.

• Leverage the cost-effective
  distributed computing capabilities of Hadoop for data-intensive
  processes with the intelligent hybrid deployment of Informatica
  mappings.

• Integrate the insights from Hadoop
  with data in the rest of the enterprise to achieve a single view that
  helps improve decision making and automate recommendations.

• Understand customer behavior and
  preferences from weblogs, call detail records, click-stream analysis
  and digital content.

• Model risk and analyze customer
  churn, threat analysis, targeted advertising and cross-selling and
  up-selling.

Brings Proven
Benefits of Enterprise
Data Integration to Hadoop

• By leveraging Informatica and Hadoop
  together organizations around the globe will be able to gain new
  insights into customers, prospects and business processes from
  petabyte-scale data much more easily.

• Develop and manage data integration
  tasks to move data into and out of Hadoop using the Informatica
  graphical environment and rich packaged functionality in place of
  custom code.

• Easily access data in enterprise
  applications, documents, legacy environments, partners, customers and
  the cloud.

• Apply enterprise data quality, data
  profiling and other sophisticated data processing techniques out of the
  box to data stored in Hadoop.

• Leverage the largest data
  integration developer and partner community in the world for the
  resources and packaged solutions that help reduce risk and time to
  value.

• Take advantage of the full data
  governance capabilities of the Informatica Platform for Hadoop and
  other data assets to ensure transparency, compliance and trust for
  organizations data.