Mumbai
: As part of its market strategy, Ingram Micro has further divided the Western
region into three divisions from two. Mumbai, which was earlier a part of
Maharashtra, has now been made into a separate division-West I. Rest of
Maharashtra, Goa, and Chattisgarh will remain as West II, and Gujarat and Madhya
Pradesh would remain as West III. The decision to add Mumbai as a new division
was taken in July-August this year, informed K Jaishankar, MD, Ingram Micro. He
said that the division was being done to enhance focus in the Western region.

"The
primary reason for dividing West into three regions was to enhance the focus in
the region. The addition of a new division would bring in more opportunities and
business for Ingram Micro and enable us to further penetrate into the B-class
towns," Jaishankar said.

He
also said that by making Mumbai a separate region distributors would be able to
increase their mindshare in the region. "Mumbai is a huge region and making it a
separate division would enable us to increase the mindshare among partners and
tap more business opportunities," he added.

Ingram
Micro aims to penetrate more into the B-class towns and increase the partner
base through this reorganization. Even though West has been divided into three
regions since August, Jaishankar said that it would take sometime to increase
the partner base and share the amount of business that happened in West since
August.

He
also informed that there has been no increase in the number of warehouses in the
region since this reorganization. "We were already present in the states and
have enough warehouses in those regions. We would just like to increase our
penetration and add more partners to our base," Jaishankar claimed.

Cyrus
Patel has taken charge as the Regional Head for West I. Headquartered in Pune,
SK Mridul Saran has been appointed Regional Head for West II, and Mridul Chauhan
remains the Regional Head for West III and will be operating out of Ahmedabad.

In
the South, M Nandakurar, who was Senior Branch Manager in Chennai, has been
promoted as Head for South II. He will be handling Karnataka and Kerala out of
Bengaluru. Devender Rawat remains the South I Head, handling Tamil Nadu and
Andhra Pradesh.