Innovation to drive Kobian in 2009

New Delhi: The first half of 2009 saw Kobian launching an array of new products including IXA bags and accessories, Mercury mice, ViewCam and Espial range of surveillance products. For H2 2009 the company is gearing up to bring out newer innovative products along with a new partner strategy and stronger marketing activities.

Discussing the strategy, Sushmita Das, Country Manager, Kobian India, said, “This is what we had promised our channel partners early this year. Our focus for H1, 2009 was launching the new product range for our channel partners enabling them to have a better margin and RoI in their business. Mercury has always focused on the profitability and growth of the channel partners and thus the new product range opens a new market and customer base for our partners.”

IXA bags and accessories cater to the lifestyle and mobile essential business segment. Mercury mice and ViewCam are additions to the existing Mercury peripherals range, which includes motherboards, casings, TFTs, speakers, etc. Espial is the range of surveillance products, which are designed for security requirements of SOHO and corporate users.

“The market depression in late 2008 had effected all businesses. We had consciously decided not to push newer inventory into the channel as that only fuels the price cutting and profitability of all channel partners,” said Das. “The last few months has been utilized by all companies to re-structure themselves internally and plan a better business. We have improved our human resources and also our product offering. We are very excited with the response on the new products and that gives us the motivation to keep innovating and offering newer products and technology to the users.”

Commenting on the plans for H2 2009, she highlighted, “This quarter has witnessed a positive growth in business and now we will be increasing our shipments to India making the products available consistently across country. We shall be stressing on moving away from the age old practices of inventory dumping and month-end price cutting. Our channel programs are been designed to provide a long term gain for every Mercury partner .With our new Distribution Alliances we are confident of reaching to a larger partner base and bringing value to all Mercury users. Our target is to grow all product categories and reach the deeper pockets in the channel.”