Inspan to re-strengthen its market position

New Delhi: As the recession began spreading its tentacles a year ago, IT industry could feel the pinch. All of a sudden reports related to cheque bouncing,employees being axed and contracting business reach started coming from across the segment in the industry. One such instance happened when The DQ Week had reported that Chennai-based distributor, Inspan Infotech might wind up its business as the company had consolidated its sales operation by shutting down three branches located in Baroda, Surat and Ghaziabad.

The market is now showing positive signs and the IT business is getting back on track. Taking the opportunity to strengthen its position back in the market, Inspan Infotech is reworking its strategies and plans and is aiming to achieve higher profitability by the end of this financial year. The company is expanding its product portfolio by adding storage and surveillance products, and is in the process of appointing non-IT channel partners.

S Sudhir, MD, Inspan Infotech informed that till recently, Inspan had decided to postpone entering into any new product line but the company was now in the process to tie up with vendors in the storage, surveillance, peripherals, notebook and lifestyle segment.

Notebooks and perip­herals will be driven by the existing channel partners, whereas for the storage and surveillance, Inspan is appointing two to three non-IT channel partners who excel in security solutions.

Having the agendas set for this financial year, Inspan has increased its manpower strength by 20 percent from Q1 to Q4.

“Our focus would be on the national basis, for which we have appointed a retail manager and national manager who will be responsible for strengthening the market at the national level,” he said.

“This year, we are not planning to run after the figures. Multiplying the turnover is not our prime agenda. First we want to increase the profitability of the company and the channel partners. Then, in next financial year, we will look forward to attaining a high turnover.”

Sudhir also informed that more than recession, it was the dollar-rupee fluctuation that had disturbed the process.

Mentioning the reasons for consolidation of the branch locations that happened around six months back, Sudhir clarified that it was just a cautious decision meant for fighting the slow market performance.

“Now we have again taken off and we are in the process of strengthening our position by the end of this financial year. We have re-looked our business goals and we look at recession as an opportunity to sit back and clean the unwanted elements from the organization,” he said.