Intel bets on India embedded design market

Bangalore

October 5th, 2007

In commemoration of the 30 years of its Embedded and Communications Group (ECG),
Intel Corporation has announced the launch of the Intel India Design House
Program. The program plans to aid design houses develop platforms on the Intel
embedded architecture.

Announcing the launch, Joe Jenson, GM, Embedded Markets Division, Intel, said
that the ECG is focusing on India. "Design houses have become more and more
important these days. Today they design the whole solution," said Jenson.

In India the company would bank on verticals such as retail, infotainment,
interactive clients and medical. Companies joining the India Design House
Program will have access to Intel roadmaps, reference platforms, product
samples, training and seminars. The companies can also get access to Intel
Premier Support and Intel business link for non-public data and product
information.

Jensen said that the reference designs as part of the India Design House
Program is targeted at third party design houses, multinational companies having
their own design houses in the country and electronic manufacturers.

"We see the (India) market is hot," Jensen said. Referring to the
current trends, he added multi-nationals are shifting design from in-house to
third parties and look for local talents who can do the job more cost
effectively. Also, Intel had noticed electronics manufacturers moving up the
value chain and getting into design, he added.

Intel started the ECG here in 2000. The group started to focus on software
development for network processors, now has end-to-end capabilities working
platform enabling and market development. ECG caters to over 3000 customers
covering more than 30 market segments worldwide.