Intel holds annual channel event in APAC

Mumbai

April 25, 2008

Kicking off Intel's annual channel conference in Asia-Pacific, Navin Shenoy,
VP-Sales and Marketing, Intel and GM, APAC said, “The channel represents 35
percent of our business in APAC. We want to give back to our customers by
continuing to deliver the industry's most compelling value propositions for
the channel and helping our partners grow their businesses in 2008.”

Tom Rampone, VP-Sales and Marketing Group and GM, Channel Platforms Group,
and Steve Dallman, VP-Sales and Marketing Group and GM, Reseller Channel
Organization also attended the event. Reinforcing Intel's 45nm high-K
transistor technology as the cornerstone of opportunity, they both encouraged
channel partners to embrace new technologies such as Intel's latest mobile
motherboards that extend its channel mobile initiative, and the newly introduced
desktop motherboards.

Energized by the spread of wireless technology and the growing popularity of
mobile computing, Dallman rallied the channel to get ready for Intel Centrino 2
processor technology platform, previously codenamed Montevina and is expected to
be available for users in June 2008.

Saying that mobility is a huge opportunity for the channel, Dallman announced
Rich Creek 2, the codename for a new mobile motherboard form factor
specification. Rich Creek 2 products will be rolled out in a phased approach
starting with select local integrators, local OEMs and original design
manufacturers in several barebone and complete notebook configurations. More
offerings are coming online towards the end of the year. In 2009, Intel aims for
the ingredient-based ecosystem to be mature enough to support a broad
distribution model for all customers.

Intel also launched three new desktop motherboards aimed at the extreme
gamer, the mainstream multi-media user, and the entry-level PC user. These new
motherboards respectively enable a number of features for today's PCs.

The three new Intel motherboards are the Intel Desktop Board DX48BT2 Extreme
Series (formerly codenamed 'Bone Trail 2'), the Intel Desktop Board DG35EC
Classic Series (formerly codenamed 'Eva Cove'), and the Intel Desktop Board
D945GCLF Essential Series (formerly codenamed 'Little Falls'). The Intel
Desktop Board D945GCLF will use the new Intel Atom processor and will be
available towards the second half of the year.

The Intel Atom processor will come in speeds up to 1.86GHz, support Intel
SpeedStep technology, and certain configurations will support Intel
Hyper-Threading technology.