Intex Technologies forays into retail

New Delhi

April 1, 2008

Intex Technologies has announced its foray into an all-India retail
operation. This initiative is a part of the company's business strategy for
establishing direct contact with its end-users through a chain of retail
outlets, which have currently been set up in selected metros and mini metros.

The company has adopted the shop-in-shop concept and as of now, has been able
to position its products at 80 dedicated counters within large and small outlets
of reputed chains of hyper markets and specialty stores like Spencer's Hyper,
Big Bazaar, E-Zone, Metro Cash 'n' Carry, Next, Croma, Jumbo Electronics,
Sujata Electronics, etc.

These stores are spread over 22 cities across various states-Delhi and NCR,
UP, Rajasthan and Punjab in North; Maharashtra, Madhya Pradesh and Gujarat in
western India; Andhra Pradesh and Karnataka in South and West Bengal in East.

Taking this concept forward, Intex intends to expand the number of outlets to
about 100 during Q1 of FY 2008-09 and also cover more B and C-class towns. The
target for the year is to have a total of 200 counters. The company has set a
revenue target of Rs 25 crore from its retail revenue during FY 2008-09. It
expects that North will contribute 30 percent, West 25 percent, South 40 percent
while the remainder five percent will come from the East. To achieve this
target, an additional investment of about Rs 8 crore has been planned in the
retail vertical.

At present, more than 30 products from three business verticals-PC,
consumer electronics and peripherals have been made available through Intex's
retail counters, encompassing desktops, notebooks, subwoofers, DVD players,
headphones, MP3 players, keyboards, mouse and web cameras. The company's retail
sales are supported through its wide-spread pan-India network of 62 service
centers.

Nidhi Markandey, Business Manager-Retail, Intex Technologies said, “It's
interesting to see the customers' response for Intex products at our own
counters and to get their feedback. In addition to our presence in metros, we
have set-up a few outlets in semi-urban areas also and are pleasantly surprised
to find a high degree of interest amongst the local population for the latest
and most sophisticated IT hardware products.”