Intex Technologies fortifies its service support

Bengaluru: Intex Technologies has scaled-up its after-sales service structure. Set to venture into CRM based on-line e-service the company has renamed its service arm as 'INTEX CARE.' Intex is hopeful that these initiatives will enhance the availability of “good and dependable service.”

According to Damodar Sahu, National Service Business Manager, Intex Technologies, “Service excellence has always been a key component of the INTEX business philosophy. The newly-established and revamped INTEX Care Service Centers & e-Service facility are set to raise our customer service levels and satisfaction to new heights.”

In oder to make INTEX CARE an independent business unit responsible for after-sales service requirements of the organization, the company plans to expand its chain of INTEX CARE service centers across the country. The chain aims to cover almost all districts and A-class towns. Intex will have 400 of these centers by end of 2010. All of them will have an on-line CRM based infrastructure and help-desk call centers. Through e-service, the consumers will get regular updates through SMS and/or e-mail. They will also be able to raise their queries and get feedback.

The chain will cater to the whole INTEX portfolio comprising of more than 350 products-mobile phones, PCs, TFT-LCD monitors, netbooks, DVD Players, multimedia speakers, computer Ups, cabinets, Web cameras, keyboards, headphones, add-on products, etc. The existing chain of exclusive service points (64 pan India) will gradually get converted into repair factories supporting the INTEX CARE centers. The present base of authorized franchisees will also be upgraded as per the new standards and will continue to operate.